Since last year, I have been using “YouTube” to show my videos to the public. At first I started to launch the five videos regarding Kyoto traditional industries, such as Yuzen Kimono printing, Sushi, woodblock print, Kiyomizu ceramics, traditional fans from a class called “Kakushin Juku”at DBS. After six months as I mentioned before, I got more viewers than I had expected. Recently, I uploaded several videos of Doshisha MBA Alumni video interviews. All of videos have introduced with English title and English subtitle for traditional crafts or English speaking for the Alumni interview. Therefore I believed that most of the visitors to my site in YouTube are coming from foreign countries, but I was not sure which countries they do actually come from.
Then, I found that YouTube has a statistics function called “Insight” in which various statistics and data are available. For instance, which countries the visitors come from and how old they are, how many times the video has been watched, how they find this video and also *what is the popularity of each scene by the graphs and maps. I am now analyzing those data to create a better website using those videos.
*The ups-and-downs of viewership at each moment in your video, compared to videos of similar length. Above the average line, your video is hot: it's retaining more viewers than average and they may be rewinding to watch that point again.Below the average line, your video's gone cold: viewers are not rewinding or may be leaving the video faster than the average
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