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February 05, 2009


Herve Leger

Marketers in regulated industries are finding it challenging to leverage the full power of social media and are awaiting guidance on Internet marketing and social media from the FDA. I've talked with a dozen + marketers over the past few months in the Healthcare industry and the possibilities of what they would like to do with social media is inspiring. I predict that once FDA guidance is given we will start to see an abundance of innovative social media initiatives in this area.

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